Ray Wood is a real estate legend and has been creating his Top Agents Playlist for many years now. He has just interviewed Geoff Grist and here is an introduction.
My guest today is in the same space.
A few years back he wrote a book called Sold Above Market and created an offer to generate seller leads in his area which is the Sydney harbour suburb of Mosman.
Since then he’s written two new titles and you’ll find out all about them today.
So I guess my observation is that the real estate seller education business is alive and well and that’s a good thing.
Because property has no recommended retail price, property sellers, in my opinion, are somewhat vulnerable and face the risk of becoming easy prey to agents who have no idea what they’re doing.
Then there are agents like today’s guest. An experienced professional and trusted opinion who can not only guide his sellers to a great result, he’s a published author on the subject.
Sydney agent Geoff Grist has seen his market double, and double, then double again and in a highly competitive professional environment, he’s worked hard to build a solid client base and loyal following.
Geoff’s a great writer and has the book sales to prove it. He’s also become a good friend over time as well as a reliable sounding board for different ideas and strategies.
He recently hired an agent to sell his own home which is an interesting story as you’ll soon discover.